My business, the VSCA, is in a very privileged space. It’s not for me to talk about whether someone elses pricing scheme is good or bad, just or unjust. It is certainly all those things. So let’s just look at some things that are certainly true and wonder how much we care. You get to decide how much you care for yourself.
Monte Cook Games pays a decent wage to their writers and artists. Far above the indie norm.
A hundred bucks in one outlay is too much money for some people to pay. They cannot afford to buy this game (Invisible Sun) even in digital only form.
A hundred bucks does not seem to me to be out of line with my personal rule for pricing: generate the same profit in print as in digital. It just tells me that MCG is making about eighty bucks per unit on the print version too.
Big price-tag games are not new. Hell I would love to own that monster box Ogre release but there’s no way I could justify the price. I still have to pay off the stair elevator chair thing my wife uses to get to the bathroom since she can’t walk. But there are lots of things I can’t afford. I usually talk myself into believing I don’t want them. Same as everyone. Pfft, Lambourghini, where would you even drive one in this city and expect to use its performance?
There are thousands of games with lower production values but better play values one could own. It is hard to find out about all of them. Even most of them. Because…
…it is very hard for a producer of low priced excellent games to get eyes on their game. They can’t afford the sort of marketing available to better capitalized endeavours, they don’t have the industry heft and consequently the social media reach that these folks have. And manufacturing that reach is very difficult (and as we have seen elsewhere in the so-called “industry”, sometimes poisonous: it might not be wise to trust people who have spent a lot of energy developing social capital like that).
Kickstarter enables almost anyone to either effectively capitalize whatever project they want (including one of the scale of Invisible Sun) or fail trying. The nice thing about this is they don’t need to eat the risk unless they succeed at the Kickstarter. That’s when the risk kicks in and sometimes eats you alive. The problem here is probably that “great game designer” and “great project planner” and “fiscal genius” don’t necessarily overlap in any given enthusiastic person starting a Kickstarter. But if you do Kickstart and you do your fiscal homework, you can pay artists and writers top dollar too. And if you can’t (Kickstarter fails) then you don’t play out that risk. This is what Kickstarter is good for.
This might not be a fact but I believe it firmly: more people buy a digital product than read it and more people read it than play it. If you want to sell a lot of copies your game can be crap as long as it’s pretty and entertaining to read.
The front page of DriveThruRPG is driven by revenue not units sold. If you sell two copies a day at a hundred bucks each you will stay on the front page for a long time. Smaller entities will last hours at best, and then fall under the radar. So even if a consumer checks the site once a day, they will never see many new titles. Never ever.
Poor people deserve a good time too. In fact I’ll say they deserve it more. A lot more. You wouldn’t believe how much the oppression of living day to day with Not Enough is lifted, however briefly, by a fun time with cool people.
To my mind then there is nothing “to do” about this hefty pricing of a PDF. It’s easy to justify. It’s easy to deride. Ultimately, a business has set a price and you can afford it or not. They don’t owe you access and you don’t owe them your money.
At the same time there is a boom in insanely cheap, deliberately low-fidelity gaming zines produced by people who are only paying themselves and barely managing that. Should we also be examining that? Is that “ethical”? There are and have always been a ton of pay-what-you-want or even just free games out there that are largely invisible because the heuristics of DTRPG guarantee it and the authors are not facile at getting visibility. Should we be concerned that they pressure indie developers to keep their prices low? They do. Should we be concerned?
No, not particularly. What we should care about is that people who do work get paid for it and paid adequately. That’s pretty much it. Whether a product sells enough to stay afloat is not our problem. Pricing is not our problem. Consumer goods being out of reach is old news (and is a feature of capitalism, so changing it is a substantial project). Cheap and occasionally excellent goods being available is awesome and unusual.
There are at least two ethical actions then (and I like to talk about things in terms of what to do next — criticism without some logical next steps is cathartic but less useful): supporting lines that pay their artists and supporting lines that are single-author (since these are largely the same thing). If you tell me the rates you are paying artists and writers on your Kickstarter, I’m more likely to think about backing (depending on what you actually say). If you’re a single-author publisher and especially if you’re not using Kickstarter, I will happily highlight your project here and tweet the hell out of it, lending you my (sorry but) limited reach.
If you want everyone to be able to afford games, you can’t drive down the price of Elite Games and also support adequate pay to artists. There are a lot of talented people getting paid to make that sort of thing. You can help make already affordable games more visible, though, and by side effect put more money in the hands of artists. So they can make more (affordable) games.
That is, the solution isn’t deriding luxury games. The solution is celebrating the rest of them. Inasmuch as a solution is needed.
Oh and for heaven’s sake play your games. If you read it, yell about it, good bad or mediocre. If you play it, yell with more authority.
Yell about games.