You liked a post! That’s awesome!
I want to make clear that I’m not going to be talking just about me here. I am talking about me but I don’t want you to take away a guilt trip for inadequately supporting me. You are not obligated to do anything and you shouldn’t feel guilty about doing nothing. However, the established spaces for creatives to work have been steadily making it harder to make a buck creating things like comics, essays, games, and artwork. There are, however, things you can do to help claw back what we once had! And many of them are totally free. The only reason you’re not doing them is that you probably don’t realize the positive impact they can have.
So first, like the thing. Give it a heart, a thumbs up, whatever. That’s a minimum and it helps up front — a pat on the back is always nice — and it helps later. On it’s own it’s not much, it’s not a sale, it’s not even really a potential sale, but it’s nice. And it reinforces and amplifies later actions.
So like the thing.
Now re-share it. That’s usually one click. Painless. This is important because re-sharing is how the whole internet amplification thing works: the artist’s individual reach, the number of people their initial post gets to, is supposed to be the tip of the iceberg. The re-share, boost, whatever button is there to multiply the effect: if you really liked it and liked it enough to want more, you tell your friends (many of whom the artist has not reached yet). If they do the same, we have an exponentially growing awareness of the material. So if you like it, ask yourself if you’d like to see more. If you want to see more, re-share it.
And here’s the knock-on effect I hinted at: when people see a lot of likes on a re-share, they are predisposed to follow through on the link. So the like is not worthless, it’s just that its best effect is indirect.
So re-share the thing.
Re-share buttons only operate in the context of the medium you saw the material in. Another thing you can do that’s more effort but amazingly powerful is to pull the link out and post about it in another medium! See that thing on Twitter? Tell your friends on G+. Or wherever you post. Forums are great — they are little islands that the artist has likely never heard of let alone visited. Offer the material to a new context and you amplify the artist’s voice even further. A little more work to demonstrate your enthusiasm and it pays huge dividends.
So re-post the thing.
So far these things you can do are pretty cheap and have an enormous impact. The next thing you can do at a little more effort is to talk about the material or the artist or both in your own posts, tweets, whatever instagrams are. When you post original material about someone elses work you give it credibility as well as exposure. And their work becomes linked with yours. You start to share those eyeballs.
So if you have your own platform to shout at the internet from, acknowledge, discuss, review other peoples’ material. You get a content topic for the day and they get a boost and a little more credibility as something that’s demonstrably worth talking about.
Finally, of course, there is always financial support. Buy the book, put a buck in the Patreon. These are all great and they are really the final impact the artist hopes for: we are looking to pay the bills! However, we’re playing a numbers game — payments are from a percentage of people that see the original material. If you get more eyeballs, at some point you’re guaranteeing a sale even if it’s not your buck. So by all means by the thing but don’t feel you have to. Your re-share or review might reach enough people to make ten sales! It counts. It’s important. It’s appreciated.
And let’s talk a little about reciprocity, since artists help other artists as well. You’re not going to see all the re-shares that happen but when you do see one and it’s by a fellow artist ask yourself what you’ve done to help them. They spent some effort there to promote, engage, enthuse about your art. Give them a leg up too. You don’t have to want to buy something in order to be enthusiastic about it in public. Artists boosting other artists is a genuine statement of community: we are going to help each other. But that “each other” is super important — if one doesn’t see any reciprocity eventually the re-shares will stop.
So if you like a thing, rather if you like it enough that you want to see more tomorrow, please consider taking one extra step past the like button. Consider becoming a fan by aligning yourself with the artist and speaking about your enthusiasm. Did you have fun? Did you smile? Did you feel an emotion? Want more?
Now you know how to get more.